About TranaCorr
A Science-Led Coatings Company Built Around Trust, Testing and Transparency
TranaCorr Performance Coatings Pvt. Ltd. is a next-generation high-performance coatings company focused on solving critical industrial asset protection challenges through application-driven chemistry and evidence-led communication.
We are building TranaCorr for customers who do not want generic paint claims. They need coating systems that are technically explained, tested where relevant, selected based on actual service conditions and communicated with honesty.
Who we are
Built for customers who do not want generic paint claims.
TranaCorr is focused on high-performance coatings for corrosion, heat and demanding industrial environments. Our initial strategic focus is on CUI and high-temperature coatings, while our broader product platform addresses galvanized steel, PEB structural steel, ISO 12944 atmospheric categories, immersion conditions, maintenance coatings and reduced-coat system possibilities.
18+ years
Founder experience across coatings, specialty chemicals and petrochemical-related industries
Tested
A formulation and application mindset supported by relevant evaluation
Indian
A vision to build a trusted Indian high-performance coatings company
Lifecycle
Value communicated through asset life, maintenance interval and cost per square meter
Founder portrait
Reserved for the official photograph.
Founder profile
Harshal C. Jarode
Founder & Director
B.Tech in Coatings Technology from UDCT Mumbai (ICT), with 18+ years of experience across coatings, specialty chemicals and petrochemical-related industries. His professional experience includes exposure to coating markets, specialty materials, sales, marketing and techno-commercial execution through roles in multinational organizations such as SI Group and W. R. Grace, along with entrepreneurial experience in building Decorative Paint company. This combination of coatings education, industrial market exposure and hands-on business building forms the foundation of TranaCorr’s practical, problem-led approach.
Vision
To build a trusted Indian high-performance coatings company known for solving difficult industrial corrosion, high-temperature and reliability challenges with tested and transparent solutions.
Mission
To deliver engineered coating systems that improve asset life, reduce maintenance burden, support safer industrial operations and create measurable lifecycle value for customers.
What makes TranaCorr different
A practical, problem-led approach to industrial coating decisions.
Problem-led positioning
We begin with the corrosion, temperature, substrate or application problem before recommending a product.
Trust-gap focus
We understand why many customers prefer MNC coatings and we are building systems and communication to earn that trust.
Testing mindset
We use lab evaluation, standard-based testing and field validation to support technical decisions.
Transparent claims
We avoid mixing up designed, tested, validated and certified performance.
Lifecycle cost orientation
We communicate value in terms of asset life, maintenance interval and cost per square meter, not only litre price.
Technical conversation
Problem-led positioning, not a commodity paint list.
We begin with the corrosion, temperature, substrate or application problem before recommending a product.